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DAN RUSSELL

unbiased, devil-may-care Thoughts on Marketing & Business

After a decade as a marketer, I wrote Snake Oil to help entrepreneurs thrive in the wild and crazy industry of marketing services. Follow me on Instagram to see what I’m up to!

A refreshingly honest guide to marketing strategy

How To overcome The game of manipulation and overwhelm in the modern world of b2b marketing

FIVE WORD MANIFESTO

Honor.

Adventure.

Love.

Science.

Whiskey.

Snake Oil: The Talk

Fifty years ago, the marketing industry had no internet. There was no Google Analytics. Marketers were limited by the technology of their time and the extent of their creativity. That made it easy for the great marketers to succeed—and very hard for the charlatans to roam around.

Today, things aren’t as peachy. The rise of marketing technology has been exponential, leading to a culture of overwhelm and frustration on the part of entrepreneurs and executives.

Snake Oil: The Talk leads audiences on a journey through the marketing industry’s closely-held strategies (and a few of its dirtiest secrets) to reveal the timeless principles that underlie great marketing.

By the end of this talk, your audience will be equipped with a simple and powerful set of tools that will help them break free from the marketing industry’s ever-tightening grip.

Also available as a small-group workshop

Reserve your date First

I like to get dates first and foremost to make sure our calendars line up. It’s not required, but I find that it helps kick things off right. If you don’t have a date yet, that’s okay–you can skip to the next step.

Once you complete the form, a member of my team will reach out to you to schedule a preliminary call. That’s where we can get to know each other, talk about the talk, and curate an incredible experience for your audience.