Unbelievably helpful! We’ve seen our webinar leads increase ten-fold, received more registrations for our events, and launched more successful campaigns. Our CEO is thrilled with the results.
Kelley Dahmer
NextLevel Practice
I come into the picture when your sales & marketing numbers aren't hitting their mark.
My work focuses on improving the revenue of my clients through smart, simple optimization methods based on the science of decision-making. We work together to establish a clear plan to close a revenue gap you're facing, and then I work with your team weekly, biweekly, or monthly to train them, guide them, and keep them on track and accountable to the results.
If you have a marketing team that's not performing at their highest potential, if they don't have the right guidance, or your sales pipeline seems scattered and leaking, and you want to get your team and marketing performance quickly aligned, I can help. We'll run the right tests, find useful improvements that move the needle, lower your CAC, and increase your deal flow.
As the founder of a conversion optimization agency and then the CMO of a Miami-based venture studio, I've helped over 150 companies ranging from startups to multinational organizations supercharge their digital sales funnels through practical, highly-researched, and results-based experimentation.
Over the course of a decade, I was able to help these companies unlock over $50 million in revenue that would otherwise have been lost due to buyer confusion, poor timing, or a number of other factors that play a role in a customer's eagerness to buy.
I've led projects in lead generation, product launches, online summits, PPC advertising, large-scale email automation, customer onboarding optimization, and more with leading organizations such as Knox Company, Dry Farm Wines, JJ Virgin, Crawford Group, and Mindshare Collective.
I approach every new project with a no-nonsense partner perspective—if I can help, I'll share how I can do it, and if I can't, I share that, too. My focus is on leveraging the known science of decision making to ethically and quickly unlock trapped revenue in your sales process.
Process
Success Stories
I've worked with premium brands across multiple industries, unlocked new periods growth, and established stronger, more resilient, and proactive marketing teams.
"Our CEO is thrilled"
Real reviews from my clients
Dozens of Research-Backed Neuromarketing Split Tests That You Can Install In Less Than An Hour A Week
This is the secret sauce behind my results—years of experience and lots of documentation of what works. This is my war chest: the NeuroTactic Library that stores each type of split test I've ever run, categorized in a handful of ways to help identify the best one for each situation. I use this when doing Sales Page Glowups and share the tactics themselves in the weekly NeuroTactic Forum calls.
I work with you in two ways:
I'll make you a new sales page
Get a fully conversion-optimized sales or home page that uplevels your brand and generates leads or sales
I'll help you run your own split tests
Join a guided group mentorship experience in which you or a team member will implement new split tests shared on our weekly call, get personalized conversion audits, site teardowns, and more.
Sales & Lead Optimization
Most small businesses struggle with:
Clear messaging
Offer structure
Checkout friction removal
Trust elements
Checkout UX
Split testing methodologies
Following up with & understanding conversion analytics
Not having the time or knowledge to address these challenges leads to thousands in lost revenue, whether due to lost sales on the front-end or lack of upsell/downsell conversions on the back-end.
Conversion rate optimization helps solve these problems on autopilot each month.
Sales Page Glowup
If you have an existing sales page and you're not sure if it should be performing better, odds are it could be.
My sales page revamp is simple:
You provide the existing page and copywriting
I give you a Copy Conversion Analysis to make any updates you'd like to the words on the page
Meanwhile, I redesign the entire page to look modernized, professional, and trustworthy. If essential elements are missing (such as social proof or risk reversal), we'll add it.
Your updated copywriting is added to the page
I install funnel tracking software in an account that's owned by you (and free)
These projects are quick, high-impact, and affordable.
Work together
We start with a short phone call to get to know each other. From there, we tailor a solution that's best for you
1
Book a Call
Let’s start with a conversation! We’ll discuss your goals, ideas, and how I can help bring them to life. This is where we align expectations and ensure a great fit
2
Project Brief
Once we’re on the same page, we’ll define the project scope, timeline, and deliverables. A structured brief ensures a smooth and efficient process
3
Execution
This is where the rubber meets the road. I’ll craft a thorough efficiency protocol and refine it based on your feedback, ensuring the final outcome meets your vision.
4
Delivery
The final efficiency protocol is designed and ready to go. We'll meet with you and any team members in the loop to go over your new structure, timetable, and important questions.
5
Support
If you're in need of ongoing support, we can discuss retainer options to include me on your team for updates and accountability.
Let's connect
Interested in working together? Get a free Conversion Briefing
Get my insights on your website, sales page, or sales process distilled into a single report that you can implement on your own or work together with me to execute. Just fill out the form below and I'll reach out with more information on touching base over Zoom.