Michael Carter, Digital Product Designer
Michael Carter, Digital Product Designer
Michael Carter, Digital Product Designer

Hi, I'm Dan. I'm here to help your marketing team become world-class at conversion optimization.

Hi, I'm Dan. I'm here to help your marketing team become world-class at conversion optimization.

Hi, I'm Dan. I'm here to help your marketing team become world-class at conversion optimization.

As a neuromarketing expert with over a decade of experience in sales optimization, I help established businesses find and capture stuck money in their sales pipeline without investing further into traffic or employee headcount.

As a neuromarketing expert with over a decade of experience in sales optimization, I help established businesses find and capture stuck money in their sales pipeline without investing further into traffic or employee headcount.

As a neuromarketing expert with over a decade of experience in sales optimization, I help established businesses find and capture stuck money in their sales pipeline without investing further into traffic or employee headcount.

92% Boost In Sales

Optimized the checkout experience for healthy wine company Dry Farm Wines

Unbelievably helpful! We’ve seen our webinar leads increase ten-fold, received more registrations for our events, and launched more successful campaigns. Our CEO is thrilled with the results.

Kelley Dahmer

NextLevel Practice

Unbelievably helpful! We’ve seen our webinar leads increase ten-fold, received more registrations for our events, and launched more successful campaigns. Our CEO is thrilled with the results.

Kelley Dahmer

NextLevel Practice

Unbelievably helpful! We’ve seen our webinar leads increase ten-fold, received more registrations for our events, and launched more successful campaigns. Our CEO is thrilled with the results.

Kelley Dahmer

NextLevel Practice

Neuromarketing specialization

Over 10 years of experience

$50mm in revenue unlocked

Trusted by many

Neuromarketing specialization

Over 10 years of experience

$50mm in revenue unlocked

Neuromarketing specialization

Over 10 years of experience

$50mm in revenue unlocked

Trusted by many

About Me

Me receiving the 2 Comma Club Award from ClickFunnels in 2020

Me receiving the 2 Comma Club Award from ClickFunnels in 2020

Me receiving the 2 Comma Club Award from ClickFunnels in 2020

My book, Snake Oil, launched in 2021 teaching my principles of conversion optimization for businesses struggling with the overwhelm of digital marketing

My book, Snake Oil, launched in 2021 teaching my principles of conversion optimization for businesses struggling with the overwhelm of digital marketing

My book, Snake Oil, launched in 2021 teaching my principles of conversion optimization for businesses struggling with the overwhelm of digital marketing

I come into the picture when you have a marketing team that's not hitting their mark

My work focuses on improving the revenue of my clients through smart, simple optimization methods based on the science of decision-making. We work together to establish a clear plan to close a revenue gap you're facing, and then I work with your team weekly, biweekly, or monthly to train them, guide them, and keep them on track and accountable to the results.

If you have a marketing team that's not performing at their highest potential, if they don't have the right guidance, or your sales pipeline seems scattered and leaking, and you want to get your team and marketing performance quickly aligned, I can help. We'll run the right tests, find useful improvements that move the needle, lower your CAC, and increase your deal flow.

As the founder of a conversion optimization agency and then the CMO of a Miami-based venture studio, I've helped over 150 companies ranging from startups to multinational organizations supercharge their digital sales funnels through practical, highly-researched, and results-based experimentation.

Over the course of a decade, I was able to help these companies unlock over $50 million in revenue that would otherwise have been lost due to buyer confusion, poor timing, or a number of other factors that play a role in a customer's eagerness to buy.

I've led projects in lead generation, product launches, online summits, PPC advertising, large-scale email automation, customer onboarding optimization, and more with leading organizations such as Knox Company, Dry Farm Wines, JJ Virgin, Crawford Group, and Mindshare Collective.

I approach every new project with a no-nonsense partner perspective—if I can help, I'll share how I can do it, and if I can't, I share that, too. My focus is on leveraging the known science of decision making to ethically and quickly unlock trapped revenue in your sales process.

Process

We work together to deeply understand your demand gen and sales systems, find untapped revenue, and establish sustainable optimization practices

Success Stories

I've worked with premium brands across multiple industries, unlocked new periods growth, and established stronger, more resilient, and proactive marketing teams.

"Our CEO is thrilled"

Real reviews from my clients

  • “Dan is the most professional, knowledgeable, and versatile marketer that I’ve encountered by a wide margin. I was impressed how quickly Dan not only pinpointed the challenges I was facing in my business but also grasped a fundamental understanding of my (very unique) industry as a whole.”

    John Beauprez

    CEO of Chip Leader Coaching

  • Unbelievably helpful! We’ve seen our webinar leads increase ten-fold, received more registrations for our events, and launched more successful campaigns. Our CEO is thrilled with the results.

    Kelly Dahmer

    NextLevel Practice

  • Over many years I’ve seen Dan uphold a standard that few can match. He’s leading the frontier of neuromarketing and I’ve seen him deliver impressive results for his clients time and time again. When you work with Dan you know you’ll receive Creativity, Integrity and Results that are unparalleled.

    Sebastian Cruze

    Founder of Dream Team 100

  • “Dan is the most professional, knowledgeable, and versatile marketer that I’ve encountered by a wide margin. I was impressed how quickly Dan not only pinpointed the challenges I was facing in my business but also grasped a fundamental understanding of my (very unique) industry as a whole.”

    John Beauprez

    CEO of Chip Leader Coaching

  • Unbelievably helpful! We’ve seen our webinar leads increase ten-fold, received more registrations for our events, and launched more successful campaigns. Our CEO is thrilled with the results.

    Kelly Dahmer

    NextLevel Practice

  • Over many years I’ve seen Dan uphold a standard that few can match. He’s leading the frontier of neuromarketing and I’ve seen him deliver impressive results for his clients time and time again. When you work with Dan you know you’ll receive Creativity, Integrity and Results that are unparalleled.

    Sebastian Cruze

    Founder of Dream Team 100

  • “Dan is the most professional, knowledgeable, and versatile marketer that I’ve encountered by a wide margin. I was impressed how quickly Dan not only pinpointed the challenges I was facing in my business but also grasped a fundamental understanding of my (very unique) industry as a whole.”

    John Beauprez

    CEO of Chip Leader Coaching

  • Unbelievably helpful! We’ve seen our webinar leads increase ten-fold, received more registrations for our events, and launched more successful campaigns. Our CEO is thrilled with the results.

    Kelly Dahmer

    NextLevel Practice

  • Over many years I’ve seen Dan uphold a standard that few can match. He’s leading the frontier of neuromarketing and I’ve seen him deliver impressive results for his clients time and time again. When you work with Dan you know you’ll receive Creativity, Integrity and Results that are unparalleled.

    Sebastian Cruze

    Founder of Dream Team 100

Dry Farm Wines

Dry Farm Wines wanted to get higher conversion rates on their checkout page. After reviewing their checkout experience, I assembled a series of testing rounds to find the best overall customer experience. We proposed two areas of experimentation—the cart page and the checkout page—with the focus of testing being the addition of core marketing elements such as authority, social proof, and the endowed progress effect. When the split tests had reached statistical significance, we had generated a 92% increase in purchases on the checkout page by using strategically chosen split tests from my NeuroTactic library.

26% Boost In Sales

1,299% Launch ROI

814% Boost In Sales

998% Boost In Leads

31% Boost In Leads

6,797% Boost In Sales

Dry Farm Wines

Dry Farm Wines wanted to get higher conversion rates on their checkout page. After reviewing their checkout experience, I assembled a series of testing rounds to find the best overall customer experience. We proposed two areas of experimentation—the cart page and the checkout page—with the focus of testing being the addition of core marketing elements such as authority, social proof, and the endowed progress effect. When the split tests had reached statistical significance, we had generated a 92% increase in purchases on the checkout page by using strategically chosen split tests from my NeuroTactic library.

26% Boost In Sales

1,299% Launch ROI

814% Boost In Sales

998% Boost In Leads

31% Boost In Leads

6,797% Boost In Sales

Dry Farm Wines

Dry Farm Wines wanted to get higher conversion rates on their checkout page. After reviewing their checkout experience, I assembled a series of testing rounds to find the best overall customer experience. We proposed two areas of experimentation—the cart page and the checkout page—with the focus of testing being the addition of core marketing elements such as authority, social proof, and the endowed progress effect. When the split tests had reached statistical significance, we had generated a 92% increase in purchases on the checkout page by using strategically chosen split tests from my NeuroTactic library.

26% Boost In Sales

1,299% Launch ROI

814% Boost In Sales

998% Boost In Leads

31% Boost In Leads

6,797% Boost In Sales

Start Leveraging NeuroTactics To Grow Your Business

Start Leveraging NeuroTactics To Grow Your Business

Start Leveraging NeuroTactics To Grow Your Business

Dozens of Research-Backed Neuromarketing Optimizations That We Can Draw From To Boost Your Leads & Sales

This is the secret sauce behind my results—years of experience and lots of documentation of what works. This is my war chest: the NeuroTactic Library that stores each type of split test I've ever run, categorized in a handful of ways to help identify the best one for each situation. This is what we dive into when working together—we zero in, together, on what has the highest potential to move the needle for your business.

Work together

We start with a short phone call to get to know each other. From there, we tailor a solution that's best for you

1

Book a Call

Let’s start with a conversation! We’ll discuss your goals, ideas, and how I can help bring them to life. This is where we align expectations and ensure a great fit

1

Book a Call

Let’s start with a conversation! We’ll discuss your goals, ideas, and how I can help bring them to life. This is where we align expectations and ensure a great fit

1

Book a Call

Let’s start with a conversation! We’ll discuss your goals, ideas, and how I can help bring them to life. This is where we align expectations and ensure a great fit

2

Project Brief

Once we’re on the same page, we’ll define the project scope, timeline, and deliverables. A structured brief ensures a smooth and efficient process

2

Project Brief

Once we’re on the same page, we’ll define the project scope, timeline, and deliverables. A structured brief ensures a smooth and efficient process

2

Project Brief

Once we’re on the same page, we’ll define the project scope, timeline, and deliverables. A structured brief ensures a smooth and efficient process

3

Execution

This is where the rubber meets the road. I’ll craft a thorough efficiency protocol and refine it based on your feedback, ensuring the final outcome meets your vision.

3

Execution

This is where the rubber meets the road. I’ll craft a thorough efficiency protocol and refine it based on your feedback, ensuring the final outcome meets your vision.

3

Execution

This is where the rubber meets the road. I’ll craft a thorough efficiency protocol and refine it based on your feedback, ensuring the final outcome meets your vision.

4

Delivery

The final efficiency protocol is designed and ready to go. We'll meet with you and any team members in the loop to go over your new structure, timetable, and important questions.

4

Delivery

The final efficiency protocol is designed and ready to go. We'll meet with you and any team members in the loop to go over your new structure, timetable, and important questions.

4

Delivery

The final efficiency protocol is designed and ready to go. We'll meet with you and any team members in the loop to go over your new structure, timetable, and important questions.

5

Support

If you're in need of ongoing support, we can discuss retainer options to include me on your team for updates and accountability.

5

Support

If you're in need of ongoing support, we can discuss retainer options to include me on your team for updates and accountability.

5

Support

If you're in need of ongoing support, we can discuss retainer options to include me on your team for updates and accountability.

Photographer holding camera

Dan Russell

CMO Advisor

Neuromarketing & Conversion Rate Expert

Photographer holding camera

Dan Russell

CMO Advisor

Neuromarketing & Conversion Rate Expert

Photographer holding camera

Dan Russell

CMO Advisor

Neuromarketing & Conversion Rate Expert

Let's connect

Interested in working together? Get a free Conversion Briefing

Get my insights on your website, sales page, or sales process distilled into a single report that you can implement on your own or work together with me to execute. Just fill out the form below and I'll reach out with more information on touching base over Zoom.

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