I come into the picture when you have a marketing team that's not hitting their mark
My work focuses on improving the revenue of my clients through smart, simple optimization methods based on the science of decision-making. We work together to establish a clear plan to close a revenue gap you're facing, and then I work with your team weekly, biweekly, or monthly to train them, guide them, and keep them on track and accountable to the results.
If you have a marketing team that's not performing at their highest potential, if they don't have the right guidance, or your sales pipeline seems scattered and leaking, and you want to get your team and marketing performance quickly aligned, I can help. We'll run the right tests, find useful improvements that move the needle, lower your CAC, and increase your deal flow.
As the founder of a conversion optimization agency and then the CMO of a Miami-based venture studio, I've helped over 150 companies ranging from startups to multinational organizations supercharge their digital sales funnels through practical, highly-researched, and results-based experimentation.
Over the course of a decade, I was able to help these companies unlock over $50 million in revenue that would otherwise have been lost due to buyer confusion, poor timing, or a number of other factors that play a role in a customer's eagerness to buy.
I've led projects in lead generation, product launches, online summits, PPC advertising, large-scale email automation, customer onboarding optimization, and more with leading organizations such as Knox Company, Dry Farm Wines, JJ Virgin, Crawford Group, and Mindshare Collective.
I approach every new project with a no-nonsense partner perspective—if I can help, I'll share how I can do it, and if I can't, I share that, too. My focus is on leveraging the known science of decision making to ethically and quickly unlock trapped revenue in your sales process.
Process
We work together to deeply understand your demand gen and sales systems, find untapped revenue, and establish sustainable optimization practices
Success Stories
I've worked with premium brands across multiple industries, unlocked new periods growth, and established stronger, more resilient, and proactive marketing teams.
"Our CEO is thrilled"
Real reviews from my clients
Dozens of Research-Backed Neuromarketing Optimizations That We Can Draw From To Boost Your Leads & Sales
This is the secret sauce behind my results—years of experience and lots of documentation of what works. This is my war chest: the NeuroTactic Library that stores each type of split test I've ever run, categorized in a handful of ways to help identify the best one for each situation. This is what we dive into when working together—we zero in, together, on what has the highest potential to move the needle for your business.
Work together
We start with a short phone call to get to know each other. From there, we tailor a solution that's best for you
Let's connect
Interested in working together? Get a free Conversion Briefing
Get my insights on your website, sales page, or sales process distilled into a single report that you can implement on your own or work together with me to execute. Just fill out the form below and I'll reach out with more information on touching base over Zoom.





















