I've had a decade-long love-hate relationship with the world of marketing.
By the time COVID swept the world, I was ready to shut my marketing agency down. It wasn't because business wasn't good—things were actually at an all-time high. I was just sick of how the industry worked.
Over the prior two years, I had written a book called Snake Oil which recounted the stories of ripped-off business owners trying to navigate the scam-rich environment of digital marketing.
I shared all of my best knowledge, told everyone how to avoid the charlatans, and said farewell for good. I shut my agency down, took a sabbatical, and started a non-profit with my wife.
As the years passed, though, my heart started to warm up again for one reason:
I actually do really enjoy doing this work.
At first, I hated to admit it. Why would I want to get back in the game that had burnt me out physically and spiritually? It sure wasn't because of all the "shiny object" marketing ads that I see on Instagram.
It's because I love how little hinges can swing big doors. If you know what you're doing, marketing can be easy and actually (dare I say) a lot of fun.
So that's what I'm doing now—having fun making money for clients I love.
About Me
I'm an entrepreneur and neuromarketing expert with over 10 years of experience in conversion rate optimization
My work has focused on improving the revenue performance of my client companies through optimization methods based on neuromarketing research and the science of decision-making.
As the founder of a conversion optimization agency and then the CMO of a Miami-based venture studio, I've helped over 150 companies ranging from startups to multinational organizations supercharge their digital sales funnels through practical, highly-researched, and results-based experimentation.
Over the course of a decade, I was able to help these companies unlock over $50 million in revenue that would otherwise have been lost due to buyer confusion, poor timing, or a number of other factors that play a role in a customer's eagerness to buy.
I've led projects in lead generation, product launches, online summits, PPC advertising, large-scale email automation, customer onboarding optimization, and more with leading organizations such as Knox Company, Dry Farm Wines, JJ Virgin, Crawford Group, and Mindshare Collective.
I approach every new project with a no-nonsense partner perspective—if I can help, I'll share how I can do it, and if I can't, I share that, too. My focus is on leveraging the known science of decision making to ethically and quickly unlock trapped revenue in your sales process.
Services
We work together to deeply understand your demand gen and sales systems, find untapped revenue, and establish sustainable optimization practices
Success Stories
I've worked with premium brands across multiple industries, unlocked new periods growth, and established stronger, more resilient, and proactive marketing teams.
"Our CEO is thrilled"
Real reviews from my clients
Dozens of Research-Backed Neuromarketing Optimizations That We Can Draw From To Boost Your Leads & Sales
This is the secret sauce behind my results—years of experience and lots of documentation of what works. This is my war chest: the NeuroTactic Library that stores each type of split test I've ever run, categorized in a handful of ways to help identify the best one for each situation. This is what we dive into when working together—we zero in, together, on what has the highest potential to move the needle for your business.
Work together
We start with a short phone call to get to know each other. From there, we tailor a solution that's best for you
Let's connect
Interested in working together? Let's jump on a Connection Call.
Fill out the form below or send me a direct email and I’ll get back to you shortly with details on booking a time that aligns with both of our schedules.