Conversion Optimization Made Simple
Boost your sales performance by 3-30% with guided implementation of over 45+ research-backed NeuroTactics designed for your sales funnel.
"Our CEO is thrilled"
Real reviews from my clients
Dozens of Research-Backed Neuromarketing Split Tests That You Can Install In Less Than An Hour A Week
This is the secret sauce behind my results—years of experience and lots of documentation of what works. This is my war chest: the NeuroTactic Library that stores each type of split test I've ever run, categorized in a handful of ways to help identify the best one for each situation. I use this when doing Sales Page Glowups and share the tactics themselves in the weekly NeuroTactic Forum calls.
I work with you in two ways:
I'll make you a new sales page
Get a fully conversion-optimized sales or home page that uplevels your brand and generates leads or sales
I'll help you run your own split tests
Join a guided group mentorship experience in which you or a team member will implement new split tests shared on our weekly call, get personalized conversion audits, site teardowns, and more.
NeuroTactic Forum
Most small businesses struggle with:
Clear messaging
Offer structure
Checkout friction removal
Trust elements
Checkout UX
Split testing methodologies
Following up with & understanding conversion analytics
Not having the time or knowledge to address these challenges leads to thousands in lost revenue, whether due to lost sales on the front-end or lack of upsell/downsell conversions on the back-end.
The NeuroTactic Forum helps solve these problems on autopilot each month. Interested? Let's book a time:
Sales Page Glowup
If you have an existing sales page and you're not sure if it should be performing better, odds are it could be.
My sales page revamp is simple:
You provide the existing page and copywriting
I give you a Copy Conversion Analysis to make any updates you'd like to the words on the page
Meanwhile, I redesign the entire page to look modernized, professional, and trustworthy. If essential elements are missing (such as social proof or risk reversal), we'll add it.
Your updated copywriting is added to the page
I install funnel tracking software in an account that's owned by you (and free)
These projects are quick, high-impact, and affordable. If you're interested, schedule a Neuromarketing Sales Page Review below for free:
Meet Dan
Retired CRO Agency Owner
Author of Snake Oil
Hey! I'm Dan Russell. In 2014, just a year out of college, I started my own marketing agency to start living the entrepreneurial dream. A few years in, and like many entrepreneurs at that stage, I was living more of a nightmare.
I hadn't figured out the importance of "niching down," as they say. I had to figure out how to set myself apart from the standard "we'll build you a website and do your SEO" marketing crowd—and fast, or I was going to run out of money.
To top it all off, I was a little (okay, a lot) disappointed in the digital marketing industry and how it treated its clients. Revolving door agencies were a dime a dozen back then as they are today, and I couldn't figure out how some of those guys/girls slept at night taking peoples' money and not delivering any value.
The problem, as I would discover, is in the assumption that marketing results are mostly "soft" (i.e. not trackable) instead of "hard" (i.e. reportable with numbers).
So, trying to be an entrepreneur of integrity, I set out to understand the "hard" side of the business.
That resolve led me to conversion rate optimization, or the science of improving sales conversion rates for businesses. Given my experience with digital marketing, I focused exclusively on online sales funnels… BUT (and this is a big "but") I still needed an edge to what I was going to actually do to improve conversion rates.
Lucky for me, I'm a really nerdy guy.
I'm a huge physics geek and I love to learn about how complex systems work, so when I began to think about the core question that underlies all conversion rate optimization (CRO) activities—"why do we buy?"—I found myself fascinated.
The first book I read on it was Buyology by Martin Lindstrom and I was hooked. I began to pore over research studies, invest in neuromarketing (a new word that I hadn't heard of until that point) training materials, and immersed myself in the science of decision-making.
Along the way, I developed my own code of ethics for my agency for the use of this information. I began building a library of what I called NeuroTactics to house a warchest of split tests that I could pull from whenever a client came to me with a conversion problem.
This new niche was instantly a hit. Results were obvious for clients, I felt great making an impact and not feeling like a sleezy marketer, and things started to grow.
Eventually, after nine years of running my agency, I reached burnout. I had met my wife (now of eight years), Melanie, by that point and we discussed me putting down the torch and doing some of my own work. I started Hama, a personal growth community with a big vision, and supported Melanie's work by leveraging my already-sharpened marketing skills.
Today, I'm stepping back into the pool of marketing with the benefit of hindsight—highly valuable offers that are time-leveraged for everyone involved. I work with impact-driven businesses that care deeply about their work (because why else would you do it?), and my skillset continues to expand.
If we do end up working together, my commitment is that you'll get a highly-sought after skill that most businesses pay $5-10K a month to access. I know because that's what I used to charge. I'm just not doing the heavy lifting anymore. That's what I help you do on your own time (see? time leverage!). So if you're ready to make a big impact on your lead generation and sales and you're not afraid to get your hands a little dirty, working together will be one of the best investments of your year (or longer).
I hope to get the chance to meet you soon.